press release steeldoc:
iPhone and iPod have a new home. After more than two years of development steeldoc and preparatory work with a docking station completely from aluminum to the start. The nearly 800-gram design object is completely manufactured in Germany and is still largely by hand. But not only the aluminum dock is unique, the whole enterprise is a completely new way.
The 27-year old owner of the mark steeldoc, Hauke Holst began with the development of even during his engineering studies at the Technical University of Braunschweig.
"steeldoc is a unique brand that will show complete with their customers products produced in Germany, which means" made in Germany "quality at the highest level! Cheap plastic, stickers, and Color is examined at us in vain. The characters and even the serial numbers are milled into the material. But it is not only the quality of the products that I have at heart, but also the way there. I sit on small and medium-sized enterprises. Great importance is placed on accuracy. Much of the manufacturing is done by hand. Thus, for example, the surface completely processed by hand. There are simply production steps that a person can run a lot cleaner than a machine. It also minimized by the direct assessment of the expert committee. How we achieve that saving energy and the environment is preserved, "said Holst
that not much earlier reported a docking station was developed out of aluminum for Apple devices is puzzling, since nearly all the devices are made by Apple in aluminum. From the computers to laptops and monitors to the Apple Remote is an aluminum. But the just revised docking station is once again made of plastic. Holst has a theory for this:
"is aluminum as opposed to plastic is a much more expensive material. Furthermore, the processing of aluminum is significantly more expensive. The profit margin is complicated by the production is much lower. I think that is interesting because its an aluminum dock for Apple. That has not prevented me to take this "expensive" way. I even the plastic fed and annoyed by poor quality of many products. Since I am willing, for good quality spend a little more. Also on the desk next iMac aluminum keyboard and Mighty Mouse is just a docking station made of aluminum! "
is particularly proud of Hauke Holst on its packaging, which he designed himself completely. In fact, the packaging makes a very classy look. Matching color, there are two different packages, one in silver and black. Inside tank is a foam insert that one again found only in very high quality hi-fi components.
"The packaging is just and protects the product it optimally in transit. Although it is relatively simple, but just that I like very much. I prefer a clear, uncluttered design. And I do not use cellophane or polystyrene chips. Even the use of foam rubber is a recycled product and consists of sections resulting from the mattress industry. Again, I pay attention to energy conservation and environmental protection. "
We are eager to see how many desks can conquer steeldoc.
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Contact:
steeldoc
Hauke Holst
Schauenburgerstraße 116
24118 Kiel Tel: +49 (0) 431 / 56 06 31 1
Fax: +49 (0) 431 / 56 06 31 2
E-mail: presse@steeldoc.de
Web: http://www.steeldoc.de
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